Duluth Cider

Duluth Cider is a conceptual logo and color refresh designed to enhance brand consistency while celebrating its regional roots. The updated identity introduces refined typography and an expanded color palette to support seasonal storytelling.

The apple serves as a central brand mark, symbolizing craft and source, while the moon, stars, and tree subtly reflect the North Shore landscape that defines Duluth’s character. Four seasonal logo variations were created to provide versatility across packaging and promotional materials.